Lova Studio · Built right. Kept running.
Source: https://lova.dev/business-website-checklist/

Is your website ready for the next inquiry?

Use this checklist to review a service-business website from a visitor’s point of view. It is a self-review guide, not a scored audit, a certification or a promise of more leads.

Check an item only after you have verified it. Your choices are not submitted or saved by Lova. No email address, purchase or marketing subscription is needed; you can print or save this page from your browser.

1. 1. Make the audience and offer clear

   • The first screen says what the business does and who it helps, in everyday language.
   • A visitor can find the services you actually provide and the locations or service area you cover.

   Next step: If the opening is vague, write one sentence naming the service, customer and area before adding more sections.

2. 2. Choose one primary inquiry action

   • The main button describes what happens next, such as requesting a quote or starting a project.
   • The same inquiry action is easy to find after the service details, proof and common questions.

   Next step: Remove competing primary buttons from the same decision point. Keep useful secondary links available.

3. 3. Try the contact path on a phone

   • At a normal phone size, text is readable without zooming and the page has no sideways overflow.
   • Phone and email links open the intended app, and buttons can be used without tiny tap targets.

   Next step: Use a real phone as well as a narrow browser window. Check the menu and contact details before polishing animation.

4. 4. Check every proof claim

   • Customer names, reviews, logos and quotes have a real source and permission for this use.
   • Demo, sample and design-stage work is labeled nearby. Illustrations are not presented as customer results.
   • Performance or business-result claims have dated evidence and a clear measurement, not an invented percentage.

   Next step: Remove an unsupported claim or label the example honestly. A specific deliverable is more useful than an unverified result.

5. 5. Test the form with permission

   • Required fields have visible labels, and missing or invalid entries produce understandable errors.
   • In an authorized test or staging environment, a valid submission reaches the intended owner and confirms the next step.
   • Failure and retry behavior keeps entered information usable and does not create avoidable duplicate requests.

   Next step: Ask the person responsible for the form to arrange a clearly labeled test. Do not send real customer details or trigger purchases to test it.

6. 6. Give the inquiry a response process

   • Someone is responsible for new requests and knows where they arrive.
   • The confirmation describes the next step without making an unsupported response-time promise.
   • A service inquiry does not silently enroll someone in a marketing list.

   Next step: Name an owner and a backup, then agree a response process that the business can actually maintain.

7. 7. Review basic search visibility

   • Important public pages have useful titles, one clear main heading and real service information.
   • Public pages intended for search are not accidentally blocked or marked noindex, and the canonical address is correct.
   • The business has a working sitemap and important pages can be reached through normal links.

   Next step: Check the page source or ask your developer to verify these settings. This review does not guarantee indexing or rankings.

8. 8. Use the site without a mouse

   • Tab moves through links, menus and fields in a sensible order, with a visible focus indicator.
   • Menus and dialogs can be closed with the keyboard. Form labels and errors make sense when read aloud.
   • Meaningful images have useful alternative text, and essential information is not available only through motion or color.

   Next step: Start with the main inquiry path. This is a practical check, not an accessibility certification or a complete audit.

9. 9. Pick the next useful change

   • The next priority addresses a specific problem a visitor encounters, rather than a visual preference alone.
   • The change has an owner and a way to check whether it worked, such as a successful authorized form test.

   Next step: Fix a broken contact path first, then unclear service information or misleading proof. Record what changed and verify it again.